
May 11, 2008
The ads were titled "Help Yourself, Help Atlantic City, Help New Jersey," and they made a series of promises, if only voters would pull the "yes" lever to legalize casino gambling.
Having casinos in Atlantic City would "balance taxes, create jobs, boost the economy, and cut down on street crime," the advertisements assured. Thirty years after singer Steve Lawrence tossed the first dice onto a green felt table to kick off legalized gambling on Memorial Day 1978, there is no question that casinos have transformed Atlantic City into a $5 billion-a-year powerhouse.















