Bet Online

BetOnline may not be the biggest name in the sports betting industry they’re quicky creating a name for themselves in the industry. They bill themselves as the ‘fastest growing sportsbook in the US’ and they have made the United States market a priority but they’re gaining traction with the worldwide market as well. Part of that is a function of marketing, but the real but much of their growth is due to a reputation of being a well run book with a wide range of betting options making them a great choice for casual and recreational players. One of the unique components of BetOnline is their location in Panama City, Panama. While much of the offshore sports betting world is based in Costa Rica, Panama City offers many of the advantages of a modern financial center with top level technological infrastructure.

BetOnline is clearly emphasizing the United States market. Even the tag line on their website ‘Because You Can’ offers a jab at the US government’s ridiculous and hypocritical attempt to restrict the gambling freedom of their citizens. As a US focused book, they offer sports that reflect that market. In fact, some players may consider that a liability since aside from soccer there isn’t much in the way of European focused wagering propositions. The primary focus is on the major North American team sports of football, basketball, baseball and hockey. BetOnline also takes action on entertainment and political proposition bets, as well as major events in golf, tennis, boxing, NASCAR and MMA.

BetOnline is rapidly becoming a player in the offshore sports gaming world by focusing on the middle of the market. Their target demographic is recreational and casual players, similar to the market segment that BoDog seeks to serve. While their location in Panama City, Panama puts them outside of the more traditional focal points of online gaming, the city has a very good reputation among those in the know about business and technology.

BetOnline is obviously not a good fit for ‘wise guy’ or sharp money players, but it’s an excellent choice for recreational bettors. In particular, US players will enjoy their easy to use website, abundant handicapping information and focus on North American sports. European based players, meanwhile, will feel somewhat ‘left out’ at the absence of many sports they’re used to betting on. For most American sports betting enthusiasts including ones that want action on major UFC and MMA events BetOnline is a good choice.